Google acquires the Israeli cyber company Simemplify for hundreds of millions of dollars

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by Ifi Reporter Category:Hitech Jan 4, 2022

Google acquires the Israeli cyber company Simemplify for an estimated amount of hundreds of millions of dollars. A little while ago Google issued an official announcement about the deal. According to the announcement, Simplify will join the Google Cloud security team, "to help companies deal more successfully with cyber threats."
This is Google's largest acquisition in Israel since it acquired Waze for $ 1 billion, and the first time it has acquired a company in the cyber field - which indicates its intention to establish an activity in the field of information security here for the first time.
Simplify is expected to integrate into the cyber activity that is under Google Cloud, Google's cloud services division. The Cyber ​​Chronicle security group, which is under Google Cloud, now offers solutions that include assistance to information security managers, who help deal with the plethora of alerts and threats and filter out the urgent ones.
Simplify was founded in 2015 by Amos Stern, Alon Cohen, and Gary Petchov, veterans of technology units of the Intelligence Corps and the Prime Minister's Office. The company has raised $ 58 million to date.
Simplify develops SOAR software - a system for orchestration, automation, and cyber security management. Such systems help information security managers in organizations manage their cyber protection system; Prioritize important alerts; Mute false alarms; And assist in automating the response to a threat.
"The orchestration system helps manage the tools in cyberspace and automate them. "Each of the security tools looks at a different piece of the puzzle - and our system puts them together," Stern previously explained.
The acquisition of Simplify appears to be part of Google's attempt to strengthen the Google Cloud service in competition with Amazon's AWS and Microsoft's Azure - in the public cloud services market. Google is still a relatively small player and holds 6% of the market share compared to Amazon with 41% and Microsoft with 20%. Google's two significant acquisitions in Israel in recent years have been for its cloud operations: Volostra in 2018, and Aluma and Elstife in 2019 - all three for a cumulative amount of hundreds of millions of dollars, according to estimates.
Now Google is also looking at the cyber field, an area in which Israel is considered a global center of expertise. Indeed, in the past year Google Cloud has worked to strengthen and expand the cyber services it offers to its customers. It offers, as part of its cloud service, a range of tools that enable the organization's information security teams to manage, prioritize and respond to cyber incidents and threats in the organization. These tools can also be suitable for companies that provide cyber services and operate cyber security services (MSSPs).
Earlier this year, Google Cloud consolidated 3 key products in the cloud under one roof, among other things in order to provide a more effective and comprehensive product for enterprise information security managers: one is BigQuery, an organization for organizing and analyzing (analytics) and extracting insights from large amounts of data in the cloud. The other is Looker, a data analytics company that Google Cloud acquired last year for $ 2.4 billion. And the third is Chronicle, a cyber security company that was once under parent company Alphabet, but was merged into Google Cloud in 2019. The three products together, Google then explained, now offer data storage, analysis and security under one product for information security managers.
This is the world to which Simplify also connects. The company, which employs close to 200 people in Israel, the US and the UK, will allow Google to strengthen its offer in these areas with Microsoft and AWS. That already exists today in Google Cloud is pretty clear.
Of course, similar services are now offered by competing cloud giants. Microsoft has sentinel, a cyber service that also includes management system services and responses to cyber incidents (SIEM and SOAR). Part of Sentinel's development and product work is done at the Microsoft R & D Center in Israel.
This is probably not the last step on the part of Google. If it now invests and increases its cloud cyber activity in Israel, it will be in direct competition with Microsoft, especially in the competition for specific engineers and programmers in the field of cloud and cyber.
A post by Sunil Potty, vice president of security, Google Cloud, states that the two companies share a desire to allow security analysts to solve more complex events with less effort and without advanced expertise. "With SimplePay, we can change the rules of the game regarding search detection and response to security threats. The unified service will fulfill Google Cloud's vision to provide an autonomous security system, a modern cyber threat management system that will give customers enhanced capabilities to quickly detect and respond to cyber threats in modern environments." "The technology also improves the performance of the security system (SOC) because it reduces the load of cases, streamlines the work of analysts, and improves awareness of security incidents from various fields," he said.
Stern, the CEO of the Israeli company, added in a separate post: "Beyond Google's resources, expertise and commitment to information security, including a commitment to invest $ 10 billion in cyber over the next 5 years, we have found an excellent partner in Google Cloud."

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