ntel launched Alder Lake, the new generation of PC processors developed in Israel

After a long period of information leaks, Intel officially announced the launch of Alder Lake, the new generation of PC processors. This is the 12th generation of Intel Core processors, the successor to the previous generation (Rocket Lake).
The new series of processors will be designed for PCs, desktops and laptops. In a press release, Intel (+ 1.71% 137.1) estimated that the processors would generate revenue in the order of tens of billions of dollars. Intel's big challenge will be to prove that the new processors address and close the gaps with the new AMD and Apple processors.
Intel Israel says that a large part of the technology of the new processors was developed at the Intel R&D center in Israel, by about 1,000 Israeli engineers, along with other development groups of the company around the world. In addition, the processors will be manufactured at the Intel plant in Kiryat Gat. Of personal computer processors at Intel.
Technologically, the new processors are based on a new, hybrid architecture with two types of cores: "performance cores", which are responsible for heavy workloads and tasks, and "efficient cores", which are responsible for tasks performed in the computer background and designed to reduce energy consumption. That is, the combination between them should lead to strong performance alongside energy savings. "Elder Lake performance cores not only showcase the highest performance Intel has ever produced, but also represent the biggest jump in performance in over a decade," Adi Yoaz, Intel's chief architect, told Core. The processors are based on improved 10 nanometer technology, which Intel now calls "Intel 7". According to the company, the series of processors will include a dedicated processor for gaming computers that will allow users to run computer games "20% faster than the company's previous flagship processor".
Similar ideas of combining performance and energy saving have been implemented in the past in ARM processors and specifically in Apple processors (-0.31% 148.85) for Macs. AMD and Apple processors that have hit the market in recent years have shown, in some scenarios, superiority over Intel in terms of performance and energy savings. Just this month Apple unveiled two new and more powerful processors for Macs, the M1 Pro and M1 Max. Intel will have to prove that its new processors can stand up to those existing in the market.
Concurrent with the launch of the new processors, Intel announced tonight at its developer conference two more moves in the cloud space. First, Amazon AWS (Amazon's cloud services division (+ 0.49% 3392.49)) now officially offers cloud computing services based on the "Gaudi" processor of the Israeli Bana Labs, which was acquired by Intel for $ 2 billion in December 2019. Now AWS can Offer its customers to run machine learning and artificial intelligence operations in the cloud with the help of the Bana Labs artificial intelligence chips. This is the first time that AWS will allow developers to run such tasks that are not based on Anvidia Labs graphics processors claim that the company's processors offer an "up to 40% improvement" in cost-to-cost performance compared to Anvidia graphics processors.
However, in terms of Intel and Habana - this is a significant delay in the schedule. The original announcement of the integration of the Bana Labs processors into AWS was made in December 2020, so it was said that they would be available in the first half of 2021. Now the move is launching late, only towards the end of 2021. Labs is called Trainium, and is expected to offer it to its customers soon as well.
At the same time, Intel announced a collaboration with Google, in which Google will use Intel's new IPU chip in its data centers (server farms). Google is the first to use these new chips. The IPU is a processor located in the server farm and is supposed to take on tasks like storage, data communication, security and other tasks related to data center infrastructure management. It competes directly with the DPU processor developed by the Israeli Mellanox (+ 0.06% 124.89) owned by Anvidia.