Charles Tyrwhitt Brings British Elegance to Israel with Flagship Store in Petah Tikva


by Ifi Reporter Category:Government Sep 4, 2023

In an exciting development for fashion-conscious Israelis, the renowned British men's fashion chain, Charles Tyrwhitt, is set to make its grand entrance into the Israeli market with the opening of its first flagship store. Located in the bustling Ofer Mall in Petah Tikva, this inaugural branch is part of an ambitious expansion plan by the brand's importer, the Penguin Group, owned by businessman Eliyahu Klimer.

Founded in Bristol in 1986 by Nick Wheeler, Charles Tyrwhitt has become synonymous with elegant and classic fashion, boasting a global presence with over 100 stores worldwide. The brand's foray into the Israeli market is poised to bring a touch of British sophistication to local shoppers.

The grand opening of the Petah Tikva store, scheduled for this week, will offer customers an inviting 100-square-meter space, representing an investment of approximately NIS 1.5 million. Shoppers can expect an exquisite range of casual and business casual clothing, tailor-made fashion suitable for various events, as well as fashion accessories and an impressive selection of men's footwear.

One standout feature of Charles Tyrwhitt's entry into Israel is its commitment to competitive pricing. The brand is determined to offer its Israeli customers the same pricing structure as its outlets in England, making quality fashion more accessible. Prices will start at NIS 299 for button-down shirts, NIS 275 for polo shirts, NIS 399 for pants, NIS 499 for shoes, and NIS 1,500 for suits.

Industry experts have noted the evolving landscape of men's fashion in recent years, both globally and in Israel. While the market continues to expand with growing demand for men's clothing and grooming products, there has also been a shift away from the traditional "buttoned-up culture" that has long been associated with men's fashion.

Eliyahu Klimer, the visionary behind Charles Tyrwhitt's Israeli expansion, acknowledges this trend, stating, "Even during the pandemic, the chain saw increased sales when they introduced more comfortable and elegant clothing. They recognized the shift towards working from home and placed greater emphasis on comfort, fabric quality, and a variety of sizes, all while maintaining their classic and elegant style. There is currently no one in Israel occupying this unique niche."

Charles Tyrwhitt initially gained recognition for its exquisite men's shirts but has since expanded its product range to encompass a wide selection of men's clothing and footwear. Today, the brand boasts a staggering annual turnover estimated at half a billion pounds (approximately 650 million dollars). The company's global operations are supported by four logistics centers located in Australia, the USA, England, and Germany, with its online sales platform accounting for around 70% of the brand's global activity.

As Charles Tyrwhitt takes its first confident steps into Israel's fashion scene, it remains to be seen how local shoppers will embrace the fusion of British elegance and modern comfort. With plans to open an impressive 20 branches throughout Israel in the next two years, the brand is undoubtedly poised to make a significant impact on the country's menswear market.



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