the government has formulated steps to assist The fashion industry

Against the background of the difficulty experienced by the fashion industry in the past year, the Ministry of Economy has formulated steps that will help companies compete and break into new markets. The steps are based on existing plans at the Ministry and in accordance with the manufacturers of the industry.
The main measures included in the program include:
• NIS 10 million to upgrade equipment and promote programs with the Authority for Innovation, NIS 9 million to promote export activities through an Internet portal and guidance at the Export Institute, NIS 3 million to promote small and medium businesses for the promotion of online commerce, the Tel Aviv branch will be announced as a central branch for providing consulting services to small and medium businesses In the fashion industry, the Ministry of Economy will hold a campaign to increase awareness of the local textile industry
In addition, the Ministry of Economy and Industry will recommend a number of products whose scope of production is significant not to extend the customs exemption for 2019 and to provide it at a rate of up to 12%
Minister of Economy and Industry, Eli Cohen: "The Ministry of Economy and Industry has joined the fashion industry in the challenge facing the world in the next few years - the growing competition with the world. Improving productivity and innovation "
 
In recent weeks, the Ministry of Economy and Industry has worked together with industry representatives to strengthen the local fashion industry. These measures are intended to preserve and strengthen the industry:
• A selective increase of customs duties by up to 12%.
• Alongside this increase, a periodic examination will be carried out of the effect of the tariff reduction on manufacturing in terms of revenue and employment, and whether consumers benefited from this reduction in costs. This examination will take place prior to the expiry of the temporary order to reduce customs for 2018.
• NIS 9 million to encourage export activity through the Foreign Trade Administration, within the framework of the Shalhev program. The program includes key steps to promote exports, from building an internet portal to guidance and guidance. Total support can reach up to NIS 200,000, along with guidance and guidance from the Export Institute.
• 3 million NIS for assistance by the Maof organization of the Small and Medium Enterprises Agency. The Maof consultants specializing in the textile sector will reach businesses according to demand and will offer the following services: business consulting and support, online trading, marketing consulting, operating advice, training and conferences aimed at To create meetings between entrepreneurs and to create cooperation, and the Maof Tel Aviv branch will be recognized as a textile specialist on the national level.
• NIS 10 million for innovation - providing assistance through the Mofet program, which aims to promote the assimilation of innovation processes among fashion manufacturers - the grant is 30% -50% of the R & D expenses of approved programs. Initial diagnosis based on contact with a professional consultant for the field of innovation.
• Promotion of a dedicated campaign to increase awareness of the local textile industry in digital media (Instagram, Facebook, radio, video-art), in the context of designers and hairdressers in the north.
One of the main challenges is to demand fashion manufacturers for these programs, to maximize their potential and move to a path of growth despite rising competition as described above.
Customs duties on the fashion industry are common in the United States and Europe at similar rates, with the understanding that it is necessary to preserve this industry, which has economic and economic contribution, but beyond that, the local fashion industry reflects culture and other values.
Dan Elharar, the fashion promotion movement in Israel, which represents fashion manufacturers and production supporters such as importers of printed fabric and accessories, noted that in recent months a thorough and joint study has been conducted with the Ministry of Economy and Industry to analyze the state of the industry and formulate a number of recommendations, The women are 12 percent tall. "If this recommendation is implemented, we see this as an important first step for the blue and white textile industry."