Bank Hapoalim announced a long-term plan for cooperation with Amazon on Tuesday, "with a view to strengthening Israel's position in global online commerce." Last week, a meeting was held in Tel Aviv between the bank's management, led by CEO Dov Kotler, and Amazon's global delegation led by Rotem Hershko, Amazon Global Manager. Amazon, and providing benefits to Bank Hapoalim credit card holders for shopping in close proximity to Amazon's major sales events.
So far, the collaborations between the parties have been casual, and today the parties have signed regular cooperation for the next two years. The first collaboration between workers and Amazon took place in September, with the launch of the retail activity of the online commerce giant in Israel, in which the bank gave its credit card holders $ 30 off purchases over $ 90 on Amazon. At Black Friday, the bank offered $ 50 off buying over $ 100.
CEO Kotler said: "Bank Hapoalim recognized the significant growth potential of the global e-commerce industry and the value created for businesses to start exporting easily, as well as value to consumers. In 2019, Bank Hapoalim and Amazon worked to provide unique benefits to private and small and medium-sized customers through various promotions and incentives. Following the success of the operation, Bank Hapoalim together with Amazon will collaborate over the next two years to offer value-added products, services and benefits. "
Amazon Global Manager Rotem Hershko said: "We are focused on a constant search for improved customer experience and today's announcement is another step in this process.
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