Netflix announced: an increase of 10% in the basic package price in Israel

Netflix announced on Thursday that it will also raise prices in Israel. The change comes along with price increases in dozens of countries around the world, including France, Italy, Ireland and another 17 countries. At the time of the launch, the company offered three payment plans - the first for about NIS 30, which allows viewing one screen, the other for about NIS 40 for viewing on two screens, and the third and most advanced one, which allowed viewing four screens for NIS 50. Now the basic package price is expected to rise by NIS 3 to NIS 33, the price of the middle package will rise by NIS 7 to NIS 47, while the price of the advanced package will rise by NIS 11 to NIS 61.
From now on the basic plan that cost NIS 29.9 will cost NIS 32.9, the "middle" program that cost NIS 39.9 will cost NIS 46.9 and the premium track that has so far cost NIS 49.9 will pay NIS 60.9. The change reflects an increase of 10% in the basic package, 18% in the standard package and 22% in the premium package.
The increase will affect both new and existing customers. For new subscribers, the price increase will begin as of today, and for existing subscribers the price increase will take effect upon renewal of the subscription.
In recent months, Netflix has made several worldwide price hikes. In January, the company announced a price increase of up to 18% in its packages in the US, but then it was reported that this is not an indication of price increases in Israel or other countries, but since then the company has continued to raise prices in other countries. As mentioned above, to Israel.
The rise in prices comes as a result of the large losses of the streaming giant and the growing competition in the field. As the company invests in adding unique content and developing technological means, Netflix has reached a situation where it must reduce losses and try to start earning. Netflix offers quite a few exclusive features such as the house of cards, narcus, the paper house, the orange of the new black and strange things. "We change our prices from time to time to reflect the significant investments we've made in new TV shows and movies, as well as improvements in our product," Bentflix said. It is also seen that price increases are being made in order to improve the quality of service it offers, thereby improving the interface, the user experience and continuing to develop the most advanced features such as smart downloads - a service that automatically downloads the next chapter in the series after you have finished watching the episode. "We change our prices from time to time to reflect the significant investments we have made in new TV programs and in films," said Manteflex.