Yahoo will cooperate with Israeli Taboola for the next 30 years and will get 25% of it's shares

Taboola, the advertising giant - or, as it usually calls it, recommendations - on the web, announced a little while ago that it signed an agreement with the pioneer of the American network Yahoo, under which it will become the exclusive advertising provider in all of the latter's 'digital assets' - that is, the websites and applications - for 30 years.
Yahoo is the 13th most visited site in the world according to the Israeli network analysis company Similarov, with 3.4 billion visits in the previous month, and according to Yahoo it has 900 million monthly active users. It owns a search engine, a news site, a sports site, an economics site and an email service - and each of them also has an application, all of which display advertisements unless it is a subscriber who pays for their removal. Now, according to the deal, all those advertisements will be based on Tabula's technology.
But not only will Yahoo use the Israeli technology to integrate advertisements into its products - but it will also acquire control of the company: according to the disclosed details of the deal, Yahoo will receive 25% of Taboola's shares - 60% of existing shares, and 40% in new shares that will be issued specifically for it, but without voting rights. In any case, this will make it the largest shareholder in Tabula and a representative on its behalf will sit on the Israeli company's board of directors.
Adam Singolda, founder and CEO of Taboola, stated that "Yahoo is a network pioneer, representing one of the largest, most reliable and sophisticated advertisers in the world. Everywhere I look, I see rocket growth opportunity for both of us. This win-win partnership will significantly accelerate our growth, expand our reach to more users on the open web with clearly-intent traffic to provide world-class solutions for advertisers, publishers, merchants and users in a cookie-free world."
Jim Lanzon, CEO of Yahoo, added that "The partnership with Tabula allows Yahoo to further expand its content-optimized and integrated advertising offerings within our unified advertising layer. The partnership also allows Yahoo and Tabula to continue to differentiate themselves in the market. Together with Tabula, (...) we will lead improved and privacy-focused (advertising) experiences for users."
The two's focus on advertising that does not depend on "cookies" - tiny files that websites leave on surfers' devices to identify them and their online interests - is intended to imply that they hope to compete together with Google and Meta (formerly Facebook), whose advertising is considered intrusive and follows the users, without compromising privacy. Instead, the ads will be tailored to the content that users are viewing, not to the user viewing the content.
The companies estimate that the partnership will generate revenues of one billion dollars a year.
Tabola will hold an investor conference in about half an hour to explain the details of the transaction, and in about a month will hold a vote for its approval. Taboola shares jumped nearly 60% in early Wall Street trading.
Sheard attorneys Paul, Weiss, Rifkind, Wharton & Garrison, Wardinst, Ben Nathan, Toledano & Co. served as Yahoo's legal advisors in the transaction. On the Tabula side, the firms David Polk & Wardell advised, and Mitar Likwernik Geva for Tel.