Osem-Nestle intends to raise prices by more than 5% for all of it's products

Osem-Nestle has published a document to the food chains about the expected move in which product prices will rise in the various catalogs of the company's brands. In the document, Osem clarified that it intends to raise prices by more than 5% for all products. At the same time, Osem Nestlé clarifies that the "Materna" brand products will not be included in the price change round and will remain at their stated prices today.
Osem is one of the three largest companies that hold the largest market shares of food products in the country, with 7.5% of all products marketed in the country. In recent months, the company has already experienced a crisis with the major food chains, and Shufersal and Rami Levy have even stopped marketing some of its products after a heated dispute broke out regarding price arrangements between the parties.
Osem markets, in addition to the products under its branding symbol, the brands Tevol, Nestle, Sabra, Starbucks, and more. Brands in all categories will increase by about 5.5%, in products that will experience the least sharp increase, and up to a 20% increase in the products of the company's coffee brands.
It can be expected that such an increase in the wide range of popular products will lead to an increase in the prices of shopping baskets, at least those that will continue to contain the products of the various brands marketed by the company.
The Nestlé barn company said: "The prices of raw materials, packaging and transportation costs have skyrocketed by tens to hundreds of percent in a way that has never been seen before. For a long time, we have had to make an update that only partially compensates for the increase in input prices. The price list of Materna products will remain unchanged. "
The Standing Together movement, which is leading the "minimum 40" campaign to raise the minimum wage, sent a letter to Osem asking the chairman of the Economy Committee, Michael Bitton, to hold an urgent debate in the Knesset on raising the minimum wage in light of rising living costs.
In their application, they wrote: "During the significant upward trend in the cost of living, which includes both supermarket shopping and rent, wages in the economy are the only one that does not change. When basic products become luxury goods. "