Ben & Jerry's tries to stop selling it's products in the settlements in the occupied territories

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by Ifi Reporter Category:Law Jul 5, 2022

One week after the signing of an agreement between the Israeli franchisee of the ice cream company Ben & Jerry's and the global Unilever corporation, an arrangement that will allow him to sell the ice cream he also produces in the settlements, the American company is trying to thwart the move.
Ben & Jerry's has sued its parent company Unilever with the aim of blocking the same move, saying the sale of ice cream across the Green Line "does not match its values". According to the lawsuit, this "undermines the social integrity that Ben & Jerry's has built over decades."
Five members of the board of directors of the American company supported the filing of the lawsuit. The other two - both Unilever representatives - objected. Last week, the same arrangement was published for the first time, which will allow the Israeli franchisee Avi Singer to continue selling the ice cream in the settlements as well, contrary to Ben & Jerry's demand.
As part of the agreement signed, Singer was promised to continue producing the ice cream as he has done for the past 35 years with no time limit or sales limit, and the Israeli franchisee noted that the agreement allows the plant to continue operating in Beer Tuvia, employing hundreds of Israelis and Palestinians. Of the factory.
What enabled the settlement with Unilever, which bypasses Ben & Jerry's, was an agreement that the packaging would be replaced with those with the caption in Hebrew and Arabic - and not in English. In addition, the picture of the company's founders, Ben Cohen and Jerry Greenfeld, will be removed from the packaging in Israel.
A joint statement by Foreign Minister Yair Lapid and Economy Minister Orna Barbibai after the same settlement reads that "Israel welcomes Unilever's announcement that Ben & Jerry's in Israel will continue to sell ice cream without discrimination, and congratulates Avi Singer, owner of Ben & Jerry's in Israel "On the agreement reached. This is an important value victory against the discrimination and anti-Semitism that are at the heart of the boycott campaign on Israel."

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