Keshet's communications group has set up an investment fund called Stardom

Posted on Sep 12, 2021 by Ifi Reporter

Keshet continues to deepen its ties with Israeli high-tech: Keshet's communications group has set up an investment fund called Stardom, which has raised $ 65 million. The fund will invest in start-ups that develop technologies in Keshet's areas of activity, such as ad-tech (companies in the field of online advertising), content, video and more. At the same time, the company is setting up a dedicated website for the high-tech industry that will only deal with news in this field.
The new fund will invest in companies in their infancy - companies with an idea that needs an initial investment of lime for development or those that need a first round of funding. In other words, the fund will invest in companies in the amount of a few million shekels - between one million and 5 million shekels for a start-up.
The fund will be headed by Danny Peled - who previously managed a fund for Keshet called KDC, and Uri Rosen, CEO of Mako, is one of the members of the investment committee. Peled is a veteran entrepreneur: Acquired by Teddy Sagi, a fund set up in partnership with American production company Dean Clack, which raised $ 7 million at the time. The fund invested in companies such as SYTE, which developed technology in the field of fashion. Of the digital advertising industry - which also hurt revenue in the field.
This is an independent fund in which Keshet is invested. The other partners are Yiftach Shamir, a public company, Dick Clark, Rick Rosen, who founded WME, one of the largest players' agencies in the world, and Orly Adelson, former CEO of Dick Clark and other institutional investors. That will be relevant to the arc itself.
The companies invested through KDC moved to the new fund upon its establishment. "At first it was only with Keshet and Dick Clark. The idea was to look for Israeli startups and turn to the American market, which is the largest media market in the world, and in the end Israeli startups want to get there. We made 9 investments. "Typical and 3 companies were sold in the last year which was crazy because of the corona. There was an increase in media consumption that jumped a lot while screen consumption. Adults over the age of 18 consumed media over 13 hours.
"We only invest in media start-ups, and are looking to pilot with them and joint ventures in Mako and Keshet. We are involved in board-level start-ups. We will be their first customer or we will open doors for them thanks to the connections. We will be a strategic investor who also brings the check." Says Peled.
The plan is to invest in 5-4 start-ups a year and support existing start-ups. The fund closed towards the end of the second quarter of 2021 and has already invested in two start-ups. The fund will soon announce additional investments.
Another company in which Keshet has invested is the Israeli start-up IMGN Media, which the music giant Warner Music announced its acquisition a year ago. This is a start-up that specializes in creating viral content intended for young people (Generation Z) and distributed on social networks.
Keshet is investing a lot of effort to develop more sources of income and not just rely on TV and Internet advertising revenue. Television advertising is on a trend of slowing growth and at the same time more and more digital advertising budgets are moving to the American internet giants like Facebook and Google that control the screen time of Israelis. For example, in the past year, Keshet has started producing conferences in the high-tech field, after broadcasting a series of articles on the subject through the news company.
In recent months, the company has begun to promote high-tech companies during prime time broadcasts on Channel 12. Israeli high-tech companies are becoming more significant for the Israeli economy and in Israel most of the advertising activity of start-ups concerns recruitment. Request identified the plight of professional workers and offered the high-tech sector an interesting business plan: a prestigious advertising space. Thus companies like Papaya Global, Palo Alto and more have received exposure in a prime time program like "Wedding at First Sight", which attracts viewers to whom high-tech companies are aimed, i.e. mostly 45-30 year olds - whom the same companies want to recruit.
In addition to the process of establishing an investment fund - Keshet is currently setting up a site that will deal only in the high-tech field and should compete with the major economic sites that deal in the high-tech field extensively. It is designed to be a professional site N12. The site is set to appeal to a new audience that Keshet has been courting recently: hundreds of thousands of employees in the field, entrepreneurs, investors, lawyers and everyone in the high-tech industry. According to information received by TheMarker, Keshet plans to launch the site in the coming months.


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