A 36-year-old Israeli woman who uses the "Tinder" claims discrimination on the basis of age

Posted on Sep 12, 2021 by Ifi Reporter

Does Tinder discriminate against 29+ people? A 36-year-old Israeli woman who uses the "Tinder" online dating platform claims in a request for approval of a class action lawsuit filed today (Thursday) in the Tel Aviv District Court that some of Tinder's users are discriminated against on the basis of age. According to the application, the group damage is estimated at NIS 43 million, while the applicant's personal damage is NIS 323.
The application was filed against Match Group Inc, which the applicant claims to the best of its knowledge owns a group of companies that operate applications and sites in the field of online dating, one of which operates Tinder, and also against Match Group LLC, which to the applicant's knowledge is registered on behalf of Tinder users in Israel.
The petitioner claims, through attorney Ronen Adini, that the companies that operate Tinder "discriminate against their clients on the basis of age. This discrimination occurs in paid services that the respondents market to their customers, and is reflected in the fact that they charge their customers aged 29 and over an average price twice as high as younger users under the age of 29, for the exact same services. "
Tinder is a very popular platform among the Israeli public and many Israelis use both its free services and the services it offers for a fee.
Tinder's payment services include, upon request, "Tinder Plus" launched in early 2015, "Tinder Gold" launched in summer 2017, and "Tinder Platinum" launched in late 2020. These services, it is claimed, include for example unlimited use of the software Allows right-scrolling (to make adjustments), informs the user which users were interested in his profile, option to cancel a like done inadvertently, option to highlight the user's profile with other users and more.
The applicant states in the application that she has been using Tinder's basic services for several years, and from July 2021 also on Tinder Gold services, at a cost of NIS 314.90 for 6 months, in order to increase exposure to her user profile and thus increase her chances of finding a partner through Tinder.
However, according to the applicant, anyone under the age of 29 paid for the same service only NIS 192 for 6 months. The applicant claims that various publications and its examination of various packages offered by the company show that it is easy to see that for Tinder Plus services (in all types of packages), users aged 29 and over will have to pay twice as much as users under 29.
It was further argued that even for Tinder Gold services (in all types of packages), users aged 29 and over will be forced to pay twice as much (and even more), compared to younger users and so for Tinder Platinum services.
"In conclusion, it is clear that the respondents are, consistently and as a matter of policy, discriminating against their customers on the grounds of age (age), so customers over 29 are forced to pay a much higher price than users under 29, for the exact same services." Loaded as part of the request.
The petition alleges that "the respondents' discriminatory conduct was recently publicly disclosed, after it was announced that the respondents had signed a settlement in a class action lawsuit filed against them in the state of California, USA, in which the respondents undertook (among other things) to compensate their California clients." And that they paid a higher price than customers under the age of 29, in an amount estimated at more than $ 17 million, and also pledged to discontinue age-based pricing policies in California. "


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