Adika expands international operations and launches a trade site in the UK

Adika expands international operations and launches a trade site in the UK. The site will operate in parallel with the company's sites currently operating in Israel and the United States, and will compete directly in the market of the leading European fashion brands, including: boohoo, asos and ZALANDO.
In recent months, the initial pilot of the site has been launched, which included photography, digital activities, cooperation with local influencers and a variety of activities dedicated to its launch. The English site is adapted to international activities by providing clear foreign currency clearing.
The company's innovative development and technology capabilities are adapted to fast fashion, and allow each week to bring the world's leading trend gospel, making the brand a leading player in the international fashion market.
The management of the site will be done from Israel, including the marketing, advertising and management of the logistics system, the distribution and shipping center, similar to the management of the activity with the American site.