Playtica Acquires Innplay Labs in a Multi-Million Dollar Deal to Expand Mobile Game Portfolio


by Ifi Reporter Category:Hitech Sep 15, 2023

Israeli gaming company Playtica made a significant announcement this morning, revealing its acquisition of gaming start-up Innplay Labs (Innplay) for an initial sum of $80 million. The deal includes potential milestone payments that could eventually total approximately $300 million.

Founded in 2019, Innplay is a mobile game studio known for its specialization in games that blend elements of strategy and action, coupled with key features reminiscent of gambling-like gameplay and slot machines. These elements allow players to earn in-game coins, drawing parallels to the popular Israeli game Coin Master by Mon Active.

Or Gilron, the CEO and one of the founders of Innplay, expressed optimism about the acquisition, stating, "The fact that we will become part of Playtica's strong portfolio in the casual gaming sector will take Innplay to new heights."

This strategic move follows Playtica's acquisition of Dutch company Yoda Games for $165 million at the end of July. Playtica is evidently keen on expanding its offerings in the realm of casual and mobile gaming. Robert Antokol, CEO of Playtica, commented on the acquisition, saying, "This is another acquisition that represents a strategic expansion of our portfolio."

The transaction, however, does not come without potential challenges. Playtica has outlined various factors in its acquisition disclosure, including reliance on third-party platforms like the iOS App Store, Facebook, and the Google Play Store for game distribution and revenue generation. Any policy changes by these platforms could have a negative impact on Playtica's business.

Furthermore, the acquisition's success depends on the integration of Innplay Labs' portfolio into Playtica's ongoing operations and the timely completion of all closing conditions in the purchase agreement. The competitive nature of the gaming industry, potential legal or regulatory restrictions, and cybersecurity concerns are among the other risks highlighted by Playtica.

In conclusion, Playtica's latest acquisition marks a bold step towards further diversification in the casual and mobile gaming sector. While the deal presents significant potential, it also underscores the challenges and uncertainties inherent in the fast-paced and competitive world of gaming. Playtica's future moves will be closely monitored as it navigates this dynamic landscape.



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