McDonald's is buying the Israeli Dynamic Yield start-up for about NIS 1 billion

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by Ifi Reporter Category:Financial Mar 26, 2019

McDonald's is buying the Israeli Dynamic Yield start-up. The companies did not publish the purchase price but it is estimated at more than NIS 1 billion. In a statement issued by the food giant, she notes that the Israeli company's prosulization technology will enable it to grow significantly.
Dynamic Child has developed a platform that helps marketers increase their revenue by automatically adjusting the content of the website, mobile site, application, or marketing emails that the marketer sends to customers.
Dynamic Yield was founded in 2012 by Liad Agmon and Omri Mendelevich and currently employs 180 people, 100 of them in Israel. To date, the company has raised $ 80 million, and investors include Samar, the Viola Growth Fund, Union Tech Ventures, the George Horesh Union Group, Deutsche Telekom Capital Partners (DTCP) and La Maison, Caltech Of Clal Industries, a wholly-owned subsidiary of Access Industries of the US), Vertex, Baidu, Global Funders Capital, The New York Times, Mark and Mark's Endeavor Fund.
McDonald's is the world's largest fast food chain with a market value of $ 142 billion. The company was founded in 1940 and now has 36,000 branches in 120 countries and 1.9 million employees.
McDonald's will use Dynamic Child technology to create a personalized experience for its customers - whether in restaurant menus, restaurant views, car serving menus that will vary according to time of day, weather, restaurant traffic, and menu items. By using the information, the company will be able to present additional offers on the basis of their current election.
The acquisition will enable McDonald's to be one of the first companies to integrate a decision-making system at its physical point of sale, not just online. McDonald's tested the system at a number of restaurants in the United States during 2018 and after the acquisition McDonald's will integrate Israeli company technology in all the Drive Thru menus in the United States and later in all its international markets. The company plans to work to integrate the technology at all points where customers have a touch screen farm such as the company's selling points and the company's application.
Dynamic's ability to meet the needs of McDonald's customers combined with its commitment to increase its capabilities around the changing needs of its customers will enable McDonald's to provide customers with a personal experience.
"Technology is a critical component of our growth program and we want to increase the experience of our customers by providing them with a better experience under their conditions," says Steve Eastbrook, CEO and President of McDonald's. In our future expansion. "
Recent investments by McDonald's include the development of the company's global application for mobile devices, ordering and payment systems, digital menus and independent call kiosks, which changed the customer experience at the branches. Following the acquisition of the Israeli company, McDonald's will own the technology and will continue to invest in the development of the company's personalization technology. The company will continue to operate as an independent unit and its employees will continue to work with their customers.

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