The first official store of the LEGO brand will open soon in Tel Aviv and the official website


by Ifi Reporter Category:Financial Jun 28, 2022

There is hardly anyone whose snow was not part of his childhood landscape. Even in our adulthood, many of us continued to visit the "For the Kids" brand stores ... and the addicts really did not skip the official stores of the Danish brand when traveling abroad.
The first official store of the LEGO brand will open in Tel Aviv and will offer a variety of hundreds of products, including those that can only be found in official Lego stores around the world. The team of so-called "builders" will serve the customers and help with the well-known shopping experience from stores around the world.
Simultaneously with the opening of the physical store in Israel, the official LEGO website in Israel will also open for the first time on the same day. The launch of the site will allow anyone to order Lego products for their home quickly and will offer special editions of Lego, which will be available only in it and in the store.
The store, designed by the architects of Lego Europe, is designed like the new generation of Lego stores around the world, where special brand events will be held that are open to the general public, as well as personal Lego figures, exclusive and unique to Israel.
The store is located on the 2nd floor of Building A, in an area of ‚Äč‚Äčover 240 square meters after a complex renovation process in which 6 separate stores were merged into one store and additional areas adjacent to the store were allocated for changing Lego displays and an activity complex.



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