Israelis on the internet: consume less news on social networks but believe journalists posts


by Ifi Reporter Category:Capital Market Dec 29, 2018

Bezeq published its fifth report on the state of the Internet in Israel to summarize the year 2018. The report reviews the habits and behavior of Israelis in the digital era and is based on extensive research conducted by the company on the Internet in Israel, the trends that govern it and its various uses, as well as data from the company's operations and systems.
The report shows that at the end of 2018 the number of Internet users in Israel stands at approximately 6.6 million. The average surfer now downloads 8GB of files per day, up 30% in just one year. 36% of the youth pay for music. The cloud continues to gain momentum, with 71% backing up photos and videos and storing information on the cloud.
If only two years ago Facebook was the main social network of youth, this year Instagram pushed it back. 88% of the surfers said they are active mainly in Instagram, compared with 61% on Facebook.
Facebook has become a social network from a social network. 89% of respondents think Facebook communities are useful.
In the past we used to take photos for Facebook and "pour" our feelings on our page, but no longer. About 34% indicated that they had not written or stopped posting in the past year. A similar number stopped uploading pictures. Facebook has become a reliable and effective source for finding recommendations. 39% said that this year they were looking for more recommendations on Facebook than in the previous year. Remember that advertisements say "Search for us on Facebook"? 31% mentioned that their main use on Facebook was to contact commercial companies.
1 in 5 Israelis feel that the Facebook posts he is exposed to are irrelevant to him. 56% said it bothered them.
 Fake news is already old news. In the arena of news consumption through social networking, we see a decline in new consumption of social networks. Only 37% consume news on social networks, compared to 48% last year. 50% think that the posts and tweets of journalists on social networks are reliable.
Youth lives in Story. The lives of today's youth are exposed to hundreds if not thousands of followers and every moment of their lives is celebrated for 24 hours. Sixty-one percent of the youth said they upload a story every week, and 21% said they upload stories every day.
The adults, on the other hand, do not speak the language of the networks, and 75% of them aged 35 and over do not even know what Story is. 72% do not know what the Ashtag is.
Despite the relentless war on the phenomenon of shimming, unfortunately this year too there was an increase and 67% of the respondents indicated that they had been exposed to one or another online and social spamming. However, there is also a positive side and about a quarter of the youth reporting that actively takes action to stop shimming when exposed to it, by deleting the information without transferring or sharing.
Although it seems a long time ago, but only less than two months ago we chose a mayor and it turns out that municipal elections this year have taken place in the digital arena. 40% mentioned that they had been exposed to candidates in the local authority and heard about them through the social networks. 54% think that these social networks had a great influence on voting for local authorities. Remember that in a few months when we go back to the ballot box to vote for Israel's next prime minister.
By the way, we started to turn to politicians via Facebook. 18% mentioned that they approached politicians via Facebook to support, protest, or ask a question.
Our Watsap has reached the era of commercials and 44% reported receiving advertisements for their Watsap from companies and commercial organizations. By the way, in 2017 76% of the public testified that he would be very upset if he began to receive commercial messages in Wattsap. Probably we're already there.
Content and TV:
This year, the main means of watching online video content among teens is the smartphone. 46% typically watch video content through their smartphone, compared to 30% on a computer.
71% of the youth stated that they preferred to consume their video content in their bed, compared with 49% of the adults. The adult bathroom or bathroom takes a break and only 13% of them watch video content, compared with 25% of the youth.
Is there anyone in Israel who does not know the professor from the "paper house"? It is reasonable to assume that, although Netflix is ​​still not replacing the regular television services we know, its penetration rate in Israel is on the rise. 18% said they watched TV and video content through Netflix. The teens also like the recommendations of Netflix and 62% of them use them. The same applies to women with 64% compared with 27% of men.
Apps & Smartphones:
We were willing to give up a lot of things in our life, but on the Watsap, there probably is not a chance that it will happen. 78% noted that they would not give up on the WattSapp in their daily use on a smartphone and leave Facebook behind with 40% and the applications of public transport and parking with only 16%.
 The WAZE, by the way, maintains a high place with 47% who said they would not give up.
When Spectopy entered our lives in a storm, everyone was sure that it would revolutionize the existing music services and it did present impressive penetration figures of 14%. However, Israelis still prefer Youtube as the main means of listening to music today, with 43% of respondents, compared with 21% of applications and music sites (45% among youth). The radio was left behind with a similar number of 22% who said it was their primary means of listening to music.
Is the modern and dynamic world where everything is available and accessible to us, so lazy that we can not even type anymore? About 20% of the public simply stopped typing and switched to voice commands.

The Ministry of Communications fined Bezeq for NIS 11 million after determining that the company violated the Ministry's instructions to implement the wholesale market reform in the telephony market. This is the maximum amount at which the Company can be fined.
The reform is intended to require Bezeq to sell to other companies landline telephone services in a wholesale model, as the company does in the field of Internet infrastructure, thus enabling Internet providers to sell the consumer a single package without having to contact Bezeq directly. In the telephony market, the reform allowed companies to sell consumers a Bezeq landline phone and combine it with packages with other services. However, Bezeq rejected the implementation of the reform and claimed that it required upgrading infrastructures.
"Bezeq has not yet provided the wholesale telephony service to this day, and thus damaged its competitors' ability to offer competing telephony services and attractive service packages that include this service (such as triple packages including Internet, telephony and television services). "The company has grossly violated the instructions of the Ministry of Communications during a long and significant breach, and the potential damage to Bezeq's subscribers is estimated at tens of millions of shekels over time."
The Ministry of Communications clarified that the decision to impose the fine was made at the end of a supervisory process and after consultation with a committee of three independent members, two of whom were public representatives. "The members of the committee examined in depth the evidentiary basis, the severity of the violations and the results of the supervisory process, and recommended to the Director-General of the Ministry the amount of the financial sanction that they believe suits the circumstances of the violation.
The CEO adopted the recommendations and signed the decision document in which the financial sanction was imposed.



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