Ben & Jeris Israel can continue to sell ice cream in the Israeli occupied territories


by Ifi Reporter Category:Politics Jun 29, 2022

Ben & Jeris Israel can continue to sell ice cream all over Israel and Judea and Samaria: a significant achievement for Ben & Jeris Israel and owner and CEO Avi Singer: In an agreement signed with the global company Unilever it was agreed that the Israeli company will continue to produce and sell ice cream all over Israel including Judea And Samaria - indefinitely.The arrangement ends the dispute between the parties.
Ben & Jerry's Israel (American Quality Products), owned by Avi Singer, announces today (Wednesday) the signing of an agreement with the international company Unilever, which ensures the continued operation of the factory and the sale of ice cream throughout Israel. The settlement ends the dispute between the parties, which arose following the refusal of American Ben & Jerry's to renew the 35-year-old Singer's franchise, which allowed him to produce and sell Ben & Jerry's ice cream throughout the State of Israel.
As part of the agreement signed, it is guaranteed that Avi Singer will continue to produce and sell Ben & Jerry's ice cream, indefinitely, without restriction and without discrimination, in all parts of Israel and Judea and Samaria.
According to the agreement between the Israeli franchisee and Unilever - he is allowed to write the name Ben & Jerrys on the packaging of the ice cream in Hebrew and Arabic only. He must not write the name in English on the packaging. According to the company in Israel, this arrangement ensures the continued operation of the Ben & Jerrys Israel plant in Beer Tuvia, and the employment security of the hundreds of workers in the plant, as well as the livelihoods of thousands of Israelis and Palestinians in charge of supplies and services.
Unilever said in a statement that the company has held consultations with various parties including the Israeli government in recent months to understand the complexities and sensitivities of the issue. "Unilever rejects any form of discrimination and intolerance," the company said in a statement. "Anti-Semitism has no place in any society. We have never expressed support for the BDS movement and we have no intention of changing that position," Unilever stressed in a statement.



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