Salesforce: This year, more than any other year Isrelis turned to mobile

Salesforce, the world leader in CRM and cloud services, has revealed data on the acquisition of millions of global users in more than 30 countries worldwide through transaction data generated from its trading cloud, billions of transactions through its marketing cloud and millions of consumer complaints received In its cloud service. The information has been enhanced with Salesforce's first research on consumer habits and consumer behavior (Shopper-First Retail) this year.
This year, more than any other year and more than any other device israeli consumers turned to purchases through the mobile devices that traffic around 70% most days of the cyber week. Mobile booking data was highest on Thanksgiving - 54% compared to 49% in Black Friday and 45% in Cyber ​​Munday.
Consumers turned to digital tools for service: Salesforce data shows that, overall, the number of calls to service representatives increased by 10 percent in Cyber ​​Munday compared to last year. However, consumers did not actually pick up the phone. Calls to customer service centers were falling slightly from year to year as companies changed how they communicate with consumers by migrating to digital channels such as social networks, text messages, and chat.
Facebook and Instagram led the online shopping movement; PlayStation, Apple and Amazon led the social buzz: 94% of the social networks leading to retail sites were made through Facebook and Instagram, up slightly from 92% in 2017. When the cyber week deals began to calm, consumers talked about gadgets, And, surprisingly, Etsy, an online fashion boutique for crafts and crafts. The five most talked about products in Cyber ​​Munday were: Sony PlayStation, Apple iPhone, Amazon Eco, Apple's iPad and Amazon's Kindle. The most talked about retail sites in the week were Amazon, Walmart, ETSI, eBay and Best Buy.
 The company has recorded tremendous success in transactions through CRM services to customers (B2C). These are some of the ways that Salesforce helps retailers strengthen their customized trading, marketing and customer service capabilities over the course of the cyber week: a 16% increase in Cyber ​​Munday's digital revenue and 13% in Black Friday digital revenue. Orders on the mobile device recorded a record on Thanksgiving Day, which accounted for 54% of all orders. From late November to Mayber, the cloud provided 20.1 million digital orders, more than 34% YoY.
 Over 3.6 billion e-mails, SMS and BlackBerry Black messages and nearly 4.2 billion messages were sent over the Internet through the cloud, sending more than 21 billion messages each week.
Cloud service representatives received more than 68 million customer inquiries and more than 21 million phone calls from customers at Black Friday, more than 21% over the previous year. This figure rose to 108 million calls from customers and more than 44 million calls from Cyber ​​Munday, culminating in over 497 million calls for customer service and 182 million calls received during the cyber week