Kim Kardashian enters into a partnership with glasses company Carolina Lamka. Kardashian will receive 10% of an American subsidiary that will be responsible for Carolina Lameka's operations in the US The company will begin operations in the second quarter of 2019. Kardashian will also receive 5% of the glasses sales it will design for the brand. Campaign for Caroline to Mecca.
The person who created the connection with Kardashian for the Castro Hodis group is the internationalist and model, Bar Refaeli.
The campaign with Kardashian will be filmed in February in the United States by an American team and will rise in social networks in April, the investment in the campaign and the launching of the new site and promotion of the brand in the US is estimated at $ 20-30 million. The agreement with Kardashian was signed for two years beginning in March 2019 and can be extended by another year.
Kardashian is expected to become a brand anchor alongside Bar Refaeli. The two will also demonstrate together in the summer of 2019. Kardashian will also be responsible for creating a glasses line in its design that will include a limited edition of products and will even visit Israel in March.
In addition, Kardashian will also be responsible for creating a glass of glasses designed to include a limited edition of products, and will even visit Israel in March.
In addition, in consideration for the promotion services, Caroline will pay Kardashian a fixed annual fee. Sales royalties for product models developed and designed in cooperation with Kardashian at a rate of less than 5% of the turnover of those products during the term of the agreement will bear certain expenses, By Kardashian, and as stated, has undertaken to allocate to Kardashian 10% of the shares of any company to be established by Caroline Lemke in the United States for the purpose of the brand's activity.