A sixth cellular operator joined the Israeli market: Xfone

A sixth cellular operator joined the Israeli market. The communications company Xfone announced that it is entering the market with a cellular package at a price of NIS 19 a month, which includes 10 gigabit surfing, for two years - a low price compared to the local market. The company also announced a special launch package for NIS 29 to 40 gigabytes surfing, a fixed price for life. This package will be available only in the coming weeks and is intended for the first members. "We set up a quality cellular network, cost-effective pricing and work hard to be a decent and transparent company," said CEO Jacob Nadvorny at the launch event.
In addition to the low price, another point of differentiation of WE4G in the market is the prices of overseas packages, which offers a surfing package to 24 selected countries of 750 megabytes in NIS 49 and a package of 1 gigabyte surfing for NIS 89. In addition, Incoming calls and local destinations for the most part at a price of 89 agorot per minute, cheaper than customary.
The company also suggests that a customer who reaches his surfing limit will not be blocked by key network services: Wattsap, Telegram, Facebook Messenger, Wise and Snapchat.
CEO Jacob Nadvorny said, "Something in the relationship between the cellular companies and the consumer is flawed, we will not offer packages that confuse consumers, we will not offer complicated packages, we will not offer a price from the second subscriber, we will not charge customers who did not activate the SIM, If someone wants to buy a phone from his cellular company, we are less suitable, but anyone who wants his account to be the one agreed with him, and no more, and not sell his parents an old tablet, And that his children would not surf in expensive content services - to come to us.
Hezi Bezalel, owner of the company: "In recent months I have been studying our network and I must say that I enjoyed every moment, including in New York, which I recently returned from.
"The challenge is great, it is significant and heavy, and we are ready." With the acquisition of XFONE Germano, without much marketing, the market is turning upside-down, Xfone is a very profitable company, a very lucrative profit, and we now have more than 201,000 households online Where I go

This is Bezalel's second attempt at the industry. In April 2011, Xfone won the 3G tender, but in May of that year it was suspended from the process after it failed to provide the required bank guarantee that it undertook in the tender and instead entered the Golan Telecom market. In the second attempt, XFONE competed and won fourth-generation frequency tenders in January 2015.